Coverage of the attorney general nominee’s confirmation hearing arrived with its own branded graphics package, “Building Buzz” — a rising bar meter labeled “MOMENTUM,” a crowd-noise sound effect that swells each time the bar climbs, and a chyron reading “REAL RESULTS” borrowed, network staff confirm, from the same title-card template used for the network’s prosperity-ministry infomercial block.

The nominee’s actual testimony ran as a small subtitle beneath the meter for most of the broadcast, resurfacing briefly whenever the bar dipped enough to require, in the anchor’s words, “a quick reset of the room’s energy.”